B2C Crowdfunding for luxury clocks

Discover:

A start-up luxury clocks manufacturer and seller ordered the company legend and description of their new product lines.

Process:

The Marketing agency did target audience and competitor analysis. We found 1 convincing leader in the market if compared to our main product advantage. We created the legend. And positioned the company as more affordable in price and stock while preserving the same high quality.

The company offered discounts, and vaster functionality, and ordered a crowdfunding campaign with a new product line. The Marketing agency composed the plot and wrote a story for the crowdfunding platform. We observed all its standards.

Result:

The company promoted its online campaign, managed it well, and made the support team work hard to raise the funds.

The resulting sum raised made up 320% of the expected number.  All the bidders received their items. The new product line was built and is being successfully sold.